SEO

Chosen Target Audience (Beginners)

The chosen audience is adults aged 25–50 who have never been in a gym before and feel intimidated, overwhelmed, or unsure where to start. They want clear guidance, beginner-friendly classes, and a gym environment that feels safe, welcoming and not competitive. Their main goal is to start small, build confidence, and feel better in their day to day life.

Keywords:

  1. beginners
  2. cork
  3. fitness
  4. training
  5. strength
  6. cardio
  7. mobility
  8. routine
  9. movement
  10. wellness
  11. health
  12. support
  13. confidence
  14. comfort
  15. guidance
  16. coaching
  17. energy
  18. stamina
  19. balance
  20. progress
  21. consistency
  22. motivation
  23. improvement
  24. beginner
  25. exercise
  26. community
  27. simple
  28. easy
  29. intro
  30. foundation
gym class in cork for beginnersLow
best fitness classesHigh
women’s fitness classes near meMedium-Low
best gym classes for beginnersMedium
gym classesHigh
best fitness classes near meHigh
workout classes for beginnersMedium
gym classes for womenLow
best fitness classes for beginnersMedium-High
best group fitness classes near meMedium
women’s fitness classesMedium Low
gym classes CorkHigh
drop in workout classes near meLow


1) “Gym classes” (HIGH volume)

I chose “gym classes” over the other high-volume keywords because it has the broadest reach, the strongest search volume, and attracts the largest number of people actively looking for a class right now.
It’s not too specific, not location-restricted, and not gender-restricted which means it gives the website the best chance of being discovered by first-time gym users.
The other high-volume options (“best fitness classes”, “best fitness classes near me”) are broader but not as directly connected to beginners, so “gym classes” is the strongest overall performer.

2) “Best fitness classes for beginners” (MEDIUM–HIGH volume)

I picked this keyword over the other medium and medium-low ones because it has much stronger intent.
People searching this are specifically looking for an easy, beginner-friendly class which perfectly matches the website’s chosen target audience.
The other medium keywords “aerobics classes near me”, “best group fitness classes near me”attract general fitness users, but don’t target beginners as clearly.
This one directly supports the goal of helping nervous beginners find the right class.